Hi, I’m Shem

I’m an Austin Texas based Illustration & Visual Systems Expert with 8 years of experience designing cohesive, scalable frameworks that elevate digital and physical experiences. I specialize in blending interaction design, marketing strategy, and visual storytelling to create high-impact, customer solutions.

8 years of experience

  • Led the creation of scalable visual systems and illustration strategies for U.S. and international proposals. Produced reusable diagrams, iconography, and layouts that aligned with AWS brand standards and approved technical narratives.

  • Developed visual training materials and process diagrams for teams of 30+ associates and 200+ new hires. Designed onboarding visuals that improved readiness and comprehension. Created engaging visual systems that boosted performance during peak seasons.

  • Taught Design Aesthetics with emphasis on visual systems, hierarchy, and illustration frameworks. Developed curriculum blending theory with practical design system applications to strengthen student expertise.

  • Created cohesive brand systems and scalable illustration assets for clients including U.S. Bank, Fifth Third, and Chase. Collaborated daily with architects, marketers, and vendors to ensure alignment with brand and project goals.

  • Managed design initiatives for financial clients, integrating physical and digital brand elements into cohesive, engaging brand experiences. Clients include Bank of New York, Chase, Credit Suisse and more.