Turning complex ideas into clear visual stories
Shem Nyachieo, MBA
Senior Graphic Designer with 8+ years of print and digital work in regulated environments: executive presentations, technical illustrations, brand systems, and environmental graphics. At AWS I designed the visuals behind $100M+ in AI, cloud, and public sector opportunities.
Presentations and Proposals
Two and a half years designing must-win public sector proposals at AWS. Section 508 compliant defense graphics, technical illustrations for executive audiences, and a library of 40,000+ reusable graphics, templates, and icons.
Brand Systems
Rebuilt Vizient’s 250-slide master deck for its brand refresh and produced 1,000+ digital assets. Designed the FalcoScan brand, website, and dashboards from the first sketch.
Environments and Print
Environmental graphics, wayfinding, and branded spaces at Gensler and BHDP for 60+ Fortune 500 clients, including the Adidas flagship in Beijing. BS in Graphic Design and an MBA, University of Cincinnati.
What I design with.
Selected work.
Eight recent projects across presentations, illustration, brand, and space. Skim the hook; click through for the full story.
Vizient.
Carried a Corporate Brand Refresh Across 1,000+ Assets.
Brand Refresh · Design Systems · 2026
Built the presentation system behind Vizient’s brand refresh (template library, user guide, 82 icons, chart and color rules), rebuilt the 250-slide master deck, produced 1,000+ digital assets, and took the brand to market in animated display and social ads.
Amazon Web Services.
Turned Complex Cloud Systems into Clear Visual Stories.
Proposal & Presentation Design · Public Sector · 2022 to 2025
Hero graphics, presentation templates, and technical illustrations for AWS proposals in defense and commercial markets, where the decision makers are often executives rather than engineers.
Supergoop!
Built a Brand Strategy and Visual Positioning Study.
Brand Strategy · Deck Design · 2024
A team study of how Supergoop built trust and emotional pull in a crowded sunscreen market, told through one consistent visual system.
Golden
Pebbles
Told the Full Product Story of a Space Based Interceptor.
Product Illustration · Concept · Defense & Aerospace
A self-initiated concept in Anduril’s style: the mission, the intercept sequence, the vehicle, and the factory that builds it.
Crown
Jewel
Cadillac · Austin · 2035
Imagined Cadillac’s Crown Jewel for Austin in 2035.
Experience Design · General Motors Studio · University of Cincinnati
A General Motors studio: a self-driving Cadillac, the subscription that comes with it, and the experience inside, designed for one city and one person in 2035.
The North Face
Positioned an Upscale Winter Line for Corporate Professionals.
Marketing Audit · Editorial Design · MBA
A marketing audit and report, designed in InDesign, proposing a premium winter line to compete with Canada Goose and Helly Hansen.
Adidas Beijing
Led the Wayfinding Strategy for a Flagship in Beijing.
Wayfinding & Signage · Gensler · 2017 to 2018
Lead designer on a wayfinding system for Adidas in Beijing, built with Gensler’s interior architects and Adidas teams worldwide.
UC Blue Ash
Gave an Expanded Admissions Office a Premium Presence.
Environmental Graphics · Higher Education
Environmental graphics for University of Cincinnati Blue Ash’s new admissions space, built around the college’s mission.
Earlier work.
Wayfinding, interaction, and information design from school and my first studio years.
Request a design.
Two things I take on outside of full-time work. If either fits what you need, send a note with what you have and when you need it.
Architectural diagram refresh.
If you need help with cloud architecture or solution diagrams, I can refine them into polished, client-ready visuals: clean, organized diagrams that explain your architecture at a glance.
Services · Products · Cloud concepts · Process · Solutions
Concept illustrations.
Illustrations that explain ideas that are hard to put into words for clients. A good picture makes an idea easier to understand. Tell me about yours and I will turn it into an informative illustration.
Concepts · Systems · Missions · Product stories
“Design is the silent storyteller that speaks volumes, conveying messages and concepts with visual elegance. It’s the language that enhances comprehension, captivates minds, and leaves a lasting impression in the hearts of your audience.”