Adidas Beijing, China
Wayfinding & signage
Lead designer and developer of a wayfinding strategy for Adidas in Beijing, China.
This project was a strong collaboration with interior architects in Gensler and Adidas teams world wide. My involvement was to research and understand Adidas brand and create a wayfinding strategy that reflects their brand while considering the cultural context of China.Context illustrating the wayfinding challenge.
Strategy
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Adidas NYC Audit
Completed a signage audit inside Adidas’s NYC flagship store. Found that signage was a very secondary element to the space and some signs were getting outdated and hard to see.
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Wayfinding Strategy
Looked at the list of wayfinding destinations that Adidas Beijing was trying to create bread crumbs paths to. Excluded any information on items that change each season like Soccer/Basketball sections.
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Signage system 1
Presented two back lit signage options. Goal was to use existing signage styles but with a much more visible black color and white was back lit to gain more attention of the customers. This option simply outlines the floor numbers per client’s request.
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Signage system 2
Second Option was a reverse of signage system 1. Which does not outline the floor numbers.
