Cadillac Experience
General Motors sponsored studio at the University of Cincinnati. Collaborative project between myself, a fashion designer and two transportation designers. We were presented by GM to design a car that would live in a world of 2035.
Persona: Ricardo
Our approach was to use Joseph Campbell's Hero's journey narrative structure as a research methodology and project presentation tool to visualize the future in terms of technology, economy, society, and mobility. We selected to focus our research on Austin Texas and our persona was Recardo.
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Proposal to introduce Cadillac in Austin Texas. A young and proggresive city in the United States. Considered the next silicone valley.
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Cadillac will be focused on the young tech executives and entrepreneurs that will be moving to Texas by 2035.
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Video was created for our General Motors collaborative class. We were asked to design a car for a city and persona using one of their cars. The year we were required to design for was 2035. After research and constant communication with professors, and students, and GM, we saw potential in Austin TX. And designed for our persona from exterior, interior, to interaction design. Everything was cohesive to tell a great story of our car and brand.
Video was created for our General Motors collaborative class. We were asked to design a car for a city and persona using one of their cars. The year we were required to design for was 2035. After research and constant communication with professors, and students, and GM, we saw potential in Austin TX. And designed for our persona from exterior, interior, to interaction design. Everything was cohesive to tell a great story of our car and brand.
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Cadillac Eminence Program
In an innovative green city like Austin Texas. Autonomous transportation will be a trend and subscription based transportation will benefit middle to high class individuals like Ricardo. To reach this market we present Cadillac's subscription based program called the Cadillac Eminence Program. Users with a subscription will get picked up and dropped off, simply by sending a request from their phone.
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Cadillac Crown Jewel
We designed the Cadillac Crown Jewel for users like Ricardo. It's fully autonomous, It responds to the user's identity through latest technologies in biometrics. Each feature is at an aim to make the user feel in control which is a part of Cadillac's brand.
User Experience
User experience using Biometric sensors to identify the persona and retinal projecting to display interactions in the car.