Our team conducted an in-depth marketing research project for Supergoop, encompassing brand evaluation, consumer insights, and strategic recommendations. The project involved analyzing the brand's identity, history, consumer associations, and market position, among other elements. We synthesized these insights to recommend that Supergoop explore the untapped market of suncare products tailored for outdoor sports enthusiasts, capitalizing on the growing trend of active lifestyles and the need for sun protection during outdoor activities. This strategic move aims to expand Supergoop's market reach and address a unique consumer need.